• Award Winning Formulation • Toxin free • No Endocrine Disrupters • Phthalates Free • No Animal By-Products • Free From Synthetic Colors • No Carcinogen • Mutagen Free • Vegan • 100% Natural

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Born from a belief that true luxury needs no disguise. No toxins. No pretence. Crafted from the world’s finest natural ingredients — designed to last, and made to be remembered.

The Brand

True Born is a luxury British perfume house committed to crafting fragrances that Cares. Inspired by the timeless beauty bringing  the essence of nature into every bottle, with a firm focus on traceability, sustainability, and ethical sourcing. We believe that true luxury is found not only in exquisite scents but also in responsible craftsmanship.

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Natural Ingredients

Our fragrances are crafted with natural ingredients, sourced from finest botanicals, ensuring pure scents without relying on harmful aromatic compounds.

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Gender Neutral

We don’t believe scent needs a label. Each creation is designed beyond gender, allowing the fragrance to adapt naturally to the individual, not the other way around.

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Vegan Fragrances

Our fragrances are proudly vegan, created without animal-derived ingredients, and developed with respect for life and nature.

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Sustainability

True Born champions environmental responsibility by ethically sourcing natural ingredients and supporting sustainable practices.

Story

Let customers speak for us

from 50 reviews
Unique and memorable

Iron & Iris is so unique. I've never smelled anything quite like it - the iris is prominent but balanced with other notes. It's memorable without being too much. Love it!

Poppy Lewis
True Born London
My everyday luxury

London Fog makes me feel put-together every day. It's fresh, elegant, and the fact that it's clean beauty makes it even better. This is my third bottle!

Sage Mitchell
True Born London
Beautiful packaging and incredible scent

Ordered Crown & Amber as a gift for my wife and she's obsessed. The packaging is stunning - feels very premium. The scent is warm and sophisticated without being too heavy. She wears it every day now.

David Chen
True Born London
Finally found my scent

I'm so picky about perfumes but Twelfth King is perfect. It's warm, a bit woody, very elegant. My partner also loves it on me which is a bonus! Worth the investment.

Rebecca Ward
True Born London
My partner loves it too

Bought Iron & Iris for myself but my husband keeps stealing it! It's truly gender-neutral and works beautifully on both of us. Great investment.

River Collins
True Born London
Unique and sophisticated

Crown & Amber is unlike anything else I own. The amber note is beautiful without being overpowering. Perfect for evening but I wear it during the day too. Very happy with this purchase.

Olivia Grant
True Born London
Best British perfume brand

So proud to support a British brand that's doing clean beauty right. Crown & Amber is stunning - warm, luxurious, and completely transparent about ingredients. Brilliant!

Aria Thompson
True Born London
Worth every penny

Expensive? Yes. Worth it? Absolutely. Crown & Amber has become my signature scent. Everyone asks what I'm wearing. The fact that it's clean and British-made just makes me love it even more.

James Mitchell
True Born London
Gorgeous scent for special occasions

Monarch's Code is stunning. It's quite intense so I save it for evenings and special events. Gets so many compliments. The saffron note is beautiful. A little goes a long way!

Isabella Ross
True Born London
Elegant and long-lasting

Iron & Iris surprised me with how long it lasts. I can still smell it on my clothes the next day! The scent itself is elegant and unique. Very happy with this.

Penelope Davies
True Born London
Finally, a perfume I can trust

I've been searching for a clean perfume that actually smells luxurious for years. True Born's London Fog is exactly what I needed. It's fresh without being overpowering, and I love knowing exactly what's in it. The phthalate-free promise was the main reason I tried it, and I'm so glad I did. Lasts all day too!

Emma Richardson
True Born London
Clean and luxurious

I'm very conscious about ingredients and True Born ticks all my boxes. Iron & Iris smells expensive and sophisticated. The fact that it's phthalate-free is the cherry on top.

Scarlett Wood
True Born London
Worth trying

Was hesitant about the price but London Fog is worth it. Beautiful fresh scent that lasts well. The free samples were a nice touch too. Will probably try Crown & Amber next!

Nova Wilson
True Born London
Elegant and subtle

I don't like overpowering perfumes and London Fog is perfect - elegant but not too strong. Lasts throughout my work day. Very impressed with the quality.

Freya Roberts
True Born London
Sophisticated and subtle

I prefer subtle scents and Iron & Iris is perfect. It's sophisticated without being overpowering. The gender-neutral aspect is great too - my partner sometimes borrows it!

Mia Harris
True Born London

Fragrance Chronicles

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